E-commerce and Online Retail Course

<p>This course offers a complete and practical overview of modern e-commerce, guiding learners through every stage of building, managing, and growing an online business. Participants will begin with fundamental concepts such as digital business models, competitive market analysis, and key trends shaping online retail. They will then explore the technical aspects of store creation&mdash;from selecting an optimal e-commerce platform and configuring the website&rsquo;s infrastructure to establishing secure payment systems and reliable hosting. The program also covers core operational areas, including product sourcing, supplier management, inventory control, logistics coordination, and order fulfillment. A significant focus is placed on marketing strategies, search engine optimization (SEO), social media promotion, and data-driven customer acquisition techniques aimed at increasing brand visibility and sales performance. Finally, learners will develop skills in conversion rate optimization, UX design principles, and post-purchase engagement to ensure sustainable business growth and customer loyalty in the highly competitive digital marketplace.</p>