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AI in Marketing and Advertising Course

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$59.99

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Description

The «AI in Marketing and Advertising Course» equips professionals with the knowledge and tools to leverage artificial intelligence for more effective, data‑driven marketing strategies. In Module 1, «Foundations of AI in Marketing: Technologies, Applications, and Strategic Framework», you’ll explore key AI technologies (machine learning, NLP, predictive modelling) and learn how to align them with business goals to maximise ROI. Module 2, «Customer Analytics and Segmentation», teaches advanced techniques for analysing consumer data, identifying behavioural patterns, and creating precise audience segments using clustering and classification algorithms. In Module 3, «Personalization and Recommendation Systems», you’ll discover how to deliver tailored content at scale, optimise user journeys, and enhance customer experience through dynamic recommendations. Module 4, «Automated Marketing Campaigns», focuses on programmatic advertising, real‑time bidding, and AI‑powered campaign management to boost efficiency and reach. Finally, Module 5, «Advanced AI Applications», covers predictive analytics for forecasting trends, multi‑touch attribution modelling, and emerging technologies shaping the future of marketing. By course end, you’ll be able to design smarter campaigns, improve conversion rates, and stay ahead in the rapidly evolving digital landscape.

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Surprisingly, I never thought I would study online. But times are changing and I'm getting my second degree thanks to this platform. I've wanted to start learning programming for a long time! With onliner.academy I started my immersion into the world of different programming languages and I love it all!

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I have already taken several courses on onliner.academy . I really liked "Life Plus Club" about health and beauty. The course is compact and not too long. The format is not stressful and sets you up for getting the knowledge you need quickly. And so it is. The classes were never boring, just the opposite - they were dynamic and engaging. The speakers helped to quickly master the material. Thank you for such an interesting course.

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I was inspired to study by the idea of doing business. Everything I did before was non-digital, and for developing a new project I needed knowledge in the IT-sphere. This is where my paths with onliner.academy crossed. I would especially like to highlight the Internet Profession Club, where classes are conducted by a wonderful theoretician-practitioner, who tells what he himself has encountered and explains it in an easy-to-understand way. I would also note the homework assignments - a real practice with further analysis of mistakes with recommendations.

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I've recently finished a course on SEO. Loved it. What I valued were various excel templates with formulas, which would make the work easier in the future. I would point out the lecture about traffic planning as well. The materials were really useful

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